campaign · G-Shock · Kamchatka, Russia

The project was invented in order to show that there is no limit to human capabilities. The Kamchatka Peninsula was chosen as the location. The project "Never give up" consists of two parts with brand's G-shock ambassadors: surfing with Nikita Avdeev and snowboarding with Joon Ivanov

Winter surfing is a very difficult. Cold water, constant wind and waves that rise in different places all this has become a real test for Nikita Avdeev

Kamchatka is the mecca of snowboarding. The world's largest projects are filmed here every year. Therefore, it was a great idea to come back here with Joon and his huge experience.

Photos from the snowboard segment were published in two international magazines - English "White Lines snowboard mag" and German "Prime snowboard mag"

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