Mohamed Bin Zayed Water Initiative

This is the launch campaign for the Mohamed Bin Zayed Water Initiative, a $120 million 5-year global competition that seeks to increase sustainable access to clean water globally.

We shoot across the UAE to create launch films, photos, teasers and a full length documentary about the challenges and the research that is already pushing boundaries. To cover the huge range of scenes we shot on-the-street observationally, with experts in their field and also using recreation and representation.